So helping them conveniently get their favourite content is a big focus. What’s also different is that the smartphone has become the first screen for many, but millions of people are limited by their devices, their data plans, and their network conditions. Indonesia alone is the fourth most populated country in the world (just behind the United States). It’s one of the most populous regions in the world, with over 600 million people-nearly 10% of the world’s population.

What makes Southeast Asia unique, apart from its diverse geography and cultures, is its size and streaming potential. What makes Southeast Asia a unique market, from both a business and consumer standpoint? Brilliant storytelling and great songwriting wins out, no matter where you’re from or what device you’re on. For example, while at Disney in Hong Kong, Singapore, and Los Angeles, I learned that the entertainment business is similar in many ways across the globe. Living and working in both the East and West has had a huge influence on how I look at Southeast Asia and its growing impact on the world. I grew up in India and have spent a lot of time both in the US and in Asia. Tell us about your professional background, particularly your work in entertainment, and how that prepared you for this role. We sat down with Gautam Talwar, our Managing Director of Southeast Asia, in our Singapore office to learn more about the differences in music tastes and streaming habits throughout the region-as well as the opportunities that lie ahead. From the explosion of K-Pop to the rabid obsession with Taylor Swift in the Philippines, music lovers of Asia are creating and embracing a wide range of trends. Southeast Asia is one of the fastest growing and most diverse music markets in the world.

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